Orbital launched 20 brand sites in 8 months

20sites launched in 8 months
CPGIndustry
The challenge
Orbital Beverages’s digital team was stuck in a familiar loop: every landing page, content update and experiment needed an engineer. Marketing waited, engineering context-switched, and the backlog kept growing.
The solution
The team connected Nexora to their existing codebase and design system. Engineers registered their components once; marketers and designers began building pages visually, while Nexora Agent handled routine follow-ups as pull requests.
“We needed a platform that worked for the web team and for every brand team around it. This was the one that did.”
— Meera Iyer, Director of Technology, Orbital Beverages
The results
- 20 sites launched in 8 months
- Engineering refocused on core product work
- Every change still reviewed through pull requests
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