Kettle & Co built 100+ personalized homepages in a month

The challenge

Kettle & Co’s digital team was stuck in a familiar loop: every landing page, content update and experiment needed an engineer. Marketing waited, engineering context-switched, and the backlog kept growing.

The solution

The team connected Nexora to their existing codebase and design system. Engineers registered their components once; marketers and designers began building pages visually, while Nexora Agent handled routine follow-ups as pull requests.

“The quality we used to get only by queueing work with engineering, our marketers now get themselves — and engineering took on bigger projects.”
— Sara Lindqvist, CTO, Kettle & Co

The results

• 100+ personalized homepages in a month
• Engineering refocused on core product work
• Every change still reviewed through pull requests

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