Glossary
Glossary
Terms from AI, design, development and content — defined in plain language.
A
- A/B testing
- Comparing two versions of a page to see which performs better.
- AI agent
- An AI system that takes multi-step actions toward a goal.
- API
- An interface that lets software systems talk to each other.
C
- CMS
- Content management system — software for creating and publishing content.
- Component
- A reusable, self-contained piece of UI.
- Core Web Vitals
- Google metrics for loading, interactivity and visual stability.
D
- Design system
- A shared set of components, tokens and guidelines.
- Design tokens
- Named values for colors, spacing and typography.
- DXP
- Digital experience platform.
H
- Headless CMS
- A CMS that delivers content through APIs to any frontend.
- Hydration
- Attaching interactivity to server-rendered HTML.
M
- MCP
- Model Context Protocol — a standard for connecting AI to tools and data.
- Monorepo
- A single repository holding many projects.
P
- Personalization
- Tailoring content to specific audiences.
- Prototype
- An early, testable version of a product idea.
- Pull request
- A proposed code change submitted for review.
V
- Visual editor
- A tool to edit UI directly on a canvas.
- Vibe coding
- Building software mostly by prompting an AI.