The A/B testing playbook for landing pages
Most A/B tests fail because they test the wrong thing or stop too early. Here are ten tests that consistently move conversion.
- Headline clarity vs. cleverness
- Primary CTA copy
- Social proof placement
- Hero image vs. product UI
- Pricing anchor order
- Form length
- Page length
- Video vs. static demo
- Personalized vs. generic hero
- Urgency messaging
Reading results
Decide your sample size before you start and don’t peek. Use built-in experiments to keep it simple.
